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Minute Maid Co., a brand of Coca Cola selected The Conroy Martinez Group to launch their new orange juice, Simply Orange Juice in Florida. We designed an integrated marketing campaign that included a guerrilla marketing program and a special event designed to garner publicity. The program generated publicity not only in Florida but also in dozens of other markets around the U.S. The products were in high demand and sales were excellent.
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For nearly eight years, The Conroy Martinez Group has generated the excitement matched onstage by this groundbreaking entertainment event ― and sold out shows everytime. We created a pre-promotional appearance for the marketplace that has become the standard for Cirque throughout the country. Our fifth show promotion this past summer, Saltimbanco, provided sellout crowds again throughout the South and West Florida region.
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Sandals Resorts is the largest operator of luxury, all-inclusive resorts in the Caribbean. The company has numerous couples-only and family-oriented properties in Jamaica, St. Lucia, Antigua and The Bahamas.
Sandals purchased the company's first property in The Bahamas to "Sandalize" into Sandals Royal Bahamian Resort and Spa on Cable Beach, Nassau. Sandals Royal Bahamian Resort & Spa offers vacationers one of the world's most beautiful white sand beaches, the unparalleled service of Sandals Resorts, six restaurants, 200+ rooms, and a private island....
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The Pharmed Group was celebrating their 25th year in business. We wanted to have the company celebrate in a totally unique way, one that would leave a legacy. To make their anniversary, the Pharmed Group was launching their foundation, the Pharmed de Cespedes Family Foundation. The foundation would be dedicated to children and educational issues. With this in mind, we proposed that we launch a childhood obesity public service information campaign in Miami-Dade County. The idea was so well received that the Pharmed Group proposed that Baptist Health South Florida and Memorial Healthcare Systems join forces and dollars with them to launch it. A team of experts was assembled, focus groups were conducted and advertising, public relations, and community relations campaigns was to be launch in November.
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The agency designed
a publicity event that featured The Fall’s greatest
strength, the water falls. Hiring trumpeters, mermaids
and King Neptune, the entertainment provided great visuals
for the TV and print media declaring “Let the waters
flow at The Falls.”
The Falls Shopping Center beautifully
landscaped, open air mall, culminated its $60 million
renovation and expansion with the Grand Re-Opening
of the center. The expansion and renovation allowed
the center to redefine itself, build a new mix of retailers
and restaurants and bring even more upscale retailers
to a very affluent market.
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